Coca-Cola to Disclose Its Spending on Research Into Soft Drinks and Health - The New York Times

Coca-Cola in a move that echos the tobacco wars of three decades ago has announce the investment they have made in research to study the effects of drinking Coca-Cola.  The campaign was announced this week by their CEO.



Like most industry studies the outcome is pre-ordained to support their mission of  proving obesity is not due to Coca-Cola.   Their supposition is tat the current obesity epidemic is due to lack of exercise, and not the calories load of a can of cola.



The impetus for the  research was a ban in New York City on 'Super-size drinks in fast food restaurants.

Coca cola is leading this effort. The Online edition of the Huffington Post reports there are many drinks whose caloric load is greater than Coke's.

11 Sugary Beverages With More Calories Than Cola

The Harvard School of Public Health offers these alternative ideas for low calorie drinks

• Introduction
• Beverage Guidelines from the Experts
  • Water
  • Tea and Coffee
  • Low-Fat and Skim Milk and Soy Beverages
  • Noncalorically Sweetened Beverages
  • Caloric Beverages with Some Nutrients
  • Calorically Sweetened Beverages

• Putting it All Together: A Sample Beverage Plan
• References

Coca-Cola to Disclose Its Spending on Research Into Soft Drinks and Health - The New York Times